TU/e - introduction movie “Bachelor College”
Centagon created an engaging teaser movie, shown for the first time during a TU/e “Bachelor College” introduction event for students and their parents. The aim of the video was to attract, engage and ultimately tease these youngsters to apply to study at TU/e.
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infoProject overview
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Technical University Eindhoven
Education
Video
services
Eindhoven University of Technology (TU/e) is a research university specializing in engineering science & technology. Its education, research and knowledge valorization contributes to:
  • science for society: solving the major societal issues and boosting prosperity and welfare by focusing on the Strategic Areas of Energy, Health and Smart Mobility
  • science for industry: the development of technological innovation in cooperation with industry
  • science for science: progress in engineering sciences through excellence in key research cores and innovation in education


The challenge...
  • To communicate about the “Bachelor College” introduction for 2012 in a short, informative and comprehensive way.
  • To tease the information to create desire and interest.
  • To engage with students on the right level and be relevant.
  • Objective was to create awareness about how education at TU/e has been (re)structured, allowing students to make decisions on the direction they wished to take with their studies and interests and the paths they wished to follow with their ambitions that were not previously available. The goal was to gain interest amongst students to choose for Technical University Eindhoven.
  • To create a flexible communication tool with the ability to be used and shared across a wide range of communication channels i.e. during introduction events, at schools and via the University website.


Our solution...
  • A concise, two minute video teaser was created with content that was informing, relevant, appealing, authentic and according to the TU/e branding guidelines.
  • Short testimonials of 5 different students (M/F) were recorded and integrated in the movie, not only as proof points but more importantly to be seen from the students’ perspective.
  • Creatively it was designed to be appealing and up to date with the use of specific trends in styling, music and up tempo in scanning information as perceived by the younger generation.
  • Video teaser was generated for multiple use - performance before a live audience, website, integrated in a PowerPoint presentation and YouTube.